The Bay Street Bakery Has a Respected Following

question 237

Multiple Choice

The Bay Street Bakery has a respected following. When it moved the business to a famous resort area, it took a big risk; however, the owners were confident that its unique cookies and pastries would win customer raves. Fortunately, one of the members of the family business was convinced the bakery needed to stay in touch with its customers. While visiting the bakery, the business collected names and addresses in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as:

• A) niche marketing.
• B) production management.
• C) customer relationship management.
• D) sales management.

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Definitions:

Older Adulthood

A phase of life generally marked by the transition into retirement, changes in health status, and shifting social roles, typically for those aged 65 and older.

Communicating

The act of conveying information or expressing ideas and emotions between individuals or groups.

Close Friends

People with whom one shares a deep and personal bond, often characterized by mutual affection and support.

Cohabitation

The living together of a couple in a long-term relationship without being married.