The Bay Street Bakery Has a Respected Following

question 237

Multiple Choice

The Bay Street Bakery has a respected following. When it moved the business to a famous resort area, it took a big risk; however, the owners were confident that its unique cookies and pastries would win customer raves. Fortunately, one of the members of the family business was convinced the bakery needed to stay in touch with its customers. While visiting the bakery, the business collected names and addresses in order to send messages about promotions and coupons to valued customers. Marketing professionals refer to this strategy as:

• A) niche marketing.
• B) production management.
• C) customer relationship management.
• D) sales management.

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Definitions:

Monopolization

The process or state by which a single company gains exclusive control over a market, eliminating competition, and often leading to higher prices and reduced quality for consumers.

Tying Agreements

Contracts where the sale of one product (the tying product) is contingent upon the purchase of a second, distinct product (the tied product).

Manufacturers

Entities or individuals involved in the transformation of raw materials or components into finished goods, often utilizing machinery, labor, and efficient production processes.

Americans with Disabilities Act

A civil rights law that prohibits discrimination against individuals with disabilities in all areas of public life.