With Help from the Marketing Department, Engineers at Easy Electronics

question 197

Multiple Choice

With help from the marketing department, engineers at Easy Electronics have designed a new type of cable modem that is easier to install in computers and more reliable than any cable modems currently in use. The marketing managers want to find a way to identify the new modem in the minds of consumers and differentiate it from less sophisticated products made by Easy's competitors. An important part of this effort is likely to be the selection of a __________ for the new modem.

• A) merchandiser
• B) brand name
• C) copyright
• D) prototype

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Definitions:

Workers

Individuals engaged in a job or activity for wages or salary, often referred to as employees in various sectors of the economy.

Social Mobility

A person’s movement over time from one class to another.

Debunking

The process of exposing false claims or myths, often revealing the truth through critical examination.

Peter Berger

A prominent sociologist known for his work in the sociology of knowledge, religion, and his conceptualization of the social construction of reality.