As Part of Her Responsibilities as a Marketing Manager, Jan

question 121

Multiple Choice

As part of her responsibilities as a marketing manager, Jan has completed a review of data her department has gathered through telephone interviews, mail surveys and focus groups. Jan is disappointed because the research results strongly suggest that a product idea she helped develop is unlikely to be popular with potential customers. Jan should:

• A) proceed with product development because the opinions of experienced marketing managers often turn out to be more accurate than marketing research.
• B) accept the research results and reevaluate the proposed product.
• C) continue developing the product, but try to find ways to reduce production costs.
• D) put the product on temporary hold, throw out the results of the research, and design and conduct a new study.

---

Definitions:

Sexual Behaviors

Actions or practices related to the expression of sexuality, including the manners in which individuals experience and express themselves as sexual beings.

HIV Infection

A condition caused by the human immunodeficiency virus, which attacks the immune system and can lead to AIDS.

Anal Intercourse

Sexual activity involving the insertion of the penis into the anus.

HIV Cases

Instances of human immunodeficiency virus infections, a virus that attacks the immune system and can lead to acquired immunodeficiency syndrome (AIDS) if not treated.