Good Marketing Research Helps Us Identify What Customers Have Purchased

question 215

Multiple Choice

Good marketing research helps us identify what customers have purchased in the past and what they are likely to want in the future. Super Fun World is preparing to open its latest theme park in Shanghai. It will be collecting lots of information on what customers want while they are at the park. The marketing research company representing Super Fun might create original surveys with targeted questions that help it collect reliable information. This type of research is described by marketing professionals as the collection of________.

• A) sequential data.
• B) formative data.
• C) primary data.
• D) secondary data.

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Definitions:

Newborn Humans

Refer to infants in their earliest stages of life, typically ranging from birth to one month.

Discriminating

The cognitive ability to perceive and distinguish between differences in stimuli or information, often used in the context of recognizing or categorizing distinct elements.

Stable Marriage

A concept in algorithm theory ensuring that a set of pairings is stable if there are no two individuals who would prefer each other over their current partners.

Teens

The period of life characterized by ages 13 to 19, during which a person transitions from childhood to adulthood.