One of the Social Trends That Marketers Must Monitor to Maintain

question 132

Multiple Choice

One of the social trends that marketers must monitor to maintain their close relationship with customers is the

• A) increase in the number of competitors servicing the target market.
• B) amount of unemployment in the target market.
• C) number of people who can use computers with proficiency.
• D) increase in the number of older Americans.

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Definitions:

Night Terror

A sleep disorder causing feelings of terror or dread, typically occurring in the first few hours of stage 3-4 non-REM sleep.

Autonomic Arousal

The automatic activation of the autonomic nervous system, influencing physiological responses such as heart rate, digestion, and respiratory rate, often in reaction to stress or excitement.

Panic

An intense, sudden onset of fear or distress, often marked by physical symptoms like rapid heartbeat and sweating.

Somnambulism

A sleep disorder characterized by walking or performing other complex behaviors while in a state of partial awakening, commonly known as sleepwalking.