Jeep Recognizes That It Has Some Customers Who Like Roomy

question 58

Multiple Choice

Jeep recognizes that it has some customers who like roomy SUVs, while others like more compact versions. It also has customers who prefer off-road, sport-type vehicles. Jeep makes several models (such as Grand Cherokee, Liberty, Patriot, Compass, and Wrangler) to satisfy the different tastes and lifestyles of its customers. Grand Cherokee customers may want traditional SUV luxury, and seldom settle for anything other than leather interiors. Liberty customers might be described as sportier, and typically women. Wrangler customer characteristics may include a group that is seldom over 30 years of age, typically male, and have often served in the U.S. military. By recognizing differences in its customers, and using different characteristics to define its customers, Jeep is:

• A) segmenting the market.
• B) practicing one-to-one marketing.
• C) grouping the markets.
• D) modeling.

---

Definitions:

Shipping Container Refurbishment

The process of repairing and modifying used shipping containers for a new purpose.

Budgeting

involves planning expected revenues and expenditures for a specific period to guide financial management and decisions.

Patient-Visits

A measure used in healthcare to quantify the number of times patients visit a healthcare provider or facility.

Flexible Budget

A budget model that can adapt to different levels of operational activity or production output.