In an Effort to Increase Customer Loyalty, Management at Pratt

question 114

Multiple Choice

In an effort to increase customer loyalty, management at Pratt International has worked to create a personal dialogue with their customers. This dialogue will enable Pratt to offer products that exactly meet their customers' needs and provide personalized service before and after the sale. Pratt International's strategy illustrates:

• A) a production orientation.
• B) relationship marketing.
• C) personalized promotion.
• D) niche marketing.

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Definitions:

Conformity

The act of aligning one's attitudes, beliefs, or behaviors to match those of a group or social norm, often as a result of real or perceived group pressure.

Line Length

A measurement that represents the distance from one end of a line to the other end.

Automatic Processing

The unconscious and involuntary operations of the mind that enable complex tasks or procedures to be performed without conscious thought.

Controlled Processing

Involves conscious, deliberate decision making and thought, requiring attention and effort.