Which of the Following Statements About the B2B Market Is

question 190

Multiple Choice

Which of the following statements about the B2B market is true?

• A) The markets are often geographically dispersed.
• B) Industrial buyers are usually large.
• C) Industrial buyers tend to be more emotional in their purchasing decisions.
• D) The size of the market is smaller than the consumer market.

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Definitions:

Marginal Cost

The rise in expense associated with the production of an extra unit of a product or service.

Average Variable Cost

The total variable cost divided by the quantity of output produced; it measures the variable cost per unit of output.

Average Total Cost

The per unit cost of production, calculated by dividing the total costs by the quantity of output produced.

Profit-maximizing

A strategy or point at which a business makes the greatest financial gain, where marginal revenue equals marginal cost.