Hideki Has Just Been Transferred from a Position in His

question 16

Multiple Choice

Hideki has just been transferred from a position in his firm where he dealt with the consumer market to a new job dealing with buyers in the B2B market. Which of the following correctly identifies a key difference Hideki is likely to observe between consumer markets and business-to-business markets?

• A) Businesses focus on developing wants and needs in consumer markets, while firms work to satisfy the existing needs of the B2B market.
• B) Relationship marketing tends to be much more important in consumer markets than in the business-to-business markets.
• C) Buyers in the business-to-business markets tend to be more rational than buyers in consumer markets.
• D) Business-to-business markets make greater use of marketing intermediaries such as wholesalers and retailers than do consumer markets.

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Definitions:

Negative Reinforcement

A behavioral strategy in which the removal of an undesirable or negative outcome follows a desired behavior, thereby increasing the likelihood of that behavior being repeated.

Job Rotation

Job rotation is a human resource management strategy where employees are moved between different jobs or tasks to gain a variety of skills and experiences and to prevent job fatigue and dissatisfaction.

Task Variety

Refers to the diversity of activities and skills involved in a job, aimed at reducing monotony and increasing employee satisfaction.

Job Simplification

The process of breaking down tasks into simpler components to improve efficiency and reduce complexity in the workplace.