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The rainbow colored apple is Apple Computer's:
Seasonal
Pertaining to changes, fluctuations, or patterns that occur at specific times of the year or in specific seasons, often due to changes in weather, holidays, or business cycles.
Financial Position
The status of the assets, liabilities, and equity of an entity as reflected on its financial statements at a specific point in time.
Apparent
Clearly visible or understood; obvious.
Average Collection Period
The average number of days it takes for a company to receive payments owed by its customers.
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