Examlex
From a strategic marketing viewpoint, a total product offer includes all of the tangible attributes of a good or service, and excludes any intangible attributes.
IMC Strategy
An approach to creating a unified and seamless brand message across all channels and communication disciplines by integrating traditional and digital marketing strategies.
Promotional Goals
Promotional Goals are the objectives a company aims to achieve through its marketing communication efforts, such as increasing brand awareness, generating sales, or enhancing brand image.
Pricing Services
The process of determining the price at which services will be offered to customers, considering cost, value, demand, and competition.
Yield Management Systems
Systems used by companies, especially in the hospitality and airline industries, to adjust prices and availability of products or services in response to market demand, maximizing revenue.
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