Sears Sells Batteries Under Its Own Diehard Brand Name Even

question 134

Multiple Choice

Sears sells batteries under its own Diehard brand name even though another company actually produces these batteries. This is an example of a

• A) knockoff brand.
• B) generic brand.
• C) dealer (private) brand.
• D) brand association.

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Definitions:

Organizational Behavior

The study of human behavior in organizational settings, the interface between human behavior and the organization, and the organization itself.

Individuals and Groups

The study of behaviors, dynamics, and interactions between single persons and collections of people within organizational or social contexts.

Internal Processes

The operations, procedures, and routines that occur within an organization to achieve its objectives.

Positive Intent

The assumption or belief that actions, irrespective of their impact, are motivated by good or constructive reasons from the actor's perspective.