An Advertisement for the Xerox Corporation Encourages Customers to Say,"Copy

question 61

Multiple Choice

An advertisement for the Xerox Corporation encourages customers to say,"Copy it" rather than "Xerox it".This indicates that Xerox is fearful that its brand name might become a(n) :

• A) equity name.
• B) generic name.
• C) private brand.
• D) public domain gooD.

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Definitions:

University Edition

A special version of software or textbooks offered at reduced prices or with added features specifically for educational institutions and their members.

Office 365

A suite of productivity tools and services offered by Microsoft, including Word, Excel, PowerPoint, and cloud storage, delivered through a subscription model.

Subscription-based Service

A business model where customers pay a recurring price at regular intervals for access to a product or service.

Office Suite

A collection of productivity software programs, typically including word processing, spreadsheet, presentation, and email applications.