Once a Good or Service Nears the End of Its

question 38

Multiple Choice

Once a good or service nears the end of its product life cycle, the firm recognizes that

• A) it is impossible to revert to an earlier stage of the model.
• B) it can return to an earlier stage through creative marketing.
• C) it will enjoy relatively high profits.
• D) marketing dollars spent now will provide little benefit.

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Definitions:

Rival

An individual or entity competing against others for the same objective or for superiority in the same field.

International Product Life Cycle

A theory describing how a product matures and sales change over time across international markets, often leading to global production and distribution changes.

Decline Phase

A stage in the life cycle of a product, market, or industry characterized by a decrease in sales, profitability, and consumer interest.

Developed Countries

Nations with high levels of industrialization, a high standard of living, and advanced technological infrastructure.