Firms Utilize ________ When They Attempt to Add Value to Their

question 296

Multiple Choice

Firms utilize ________ when they attempt to add value to their product by offering service after the sale,product demonstrations,or interactive customer Web sites.

• A)nonprice competition
• B)relationship branding
• C)niche marketing
• D)break-even segmentation

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Definitions:

Intellectual Property

Legal rights given to individuals or companies over creations of the mind, such as inventions, literary and artistic works.

Copyright

The exclusive legal right given to the originator or an assignee to print, publish, perform, film, or record literary, artistic, or musical material.

Digitized

Information measured and converted (from analog data) to a stream of numerical values.

Copyright Holder

The individual or entity possessing the exclusive rights to reproduce, distribute, perform, or display an original work.