The Internet Allows Customers to Compare Prices of Many Goods

question 338

Multiple Choice

The Internet allows customers to compare prices of many goods and services.This technology will likely:

• A)cause businesses to increase their focus on non-price aspects of their promotional message.
• B)bring about more emphasis on demand-oriented pricing.
• C)diminish in importance as quickly as other fads.
• D)focus government attention on the collusive pricing practices of firms in specific industries.