In the Fall Semester,Alex Noticed That the Plastic Cola Bottles

question 42

Multiple Choice

In the fall semester,Alex noticed that the plastic cola bottles in the vending machines at his university had changed shape.Upon further investigation,he realized that each bottle contained 2 ounces less beverage than previous bottles,even though he paid the same price as last semester.The pricing objective of the beverage company is to:

• A)Increase profits by reducing the amount provided in each bottle.
• B)Build traffic at the vending machines by changing the shape of the bottle.
• C)Undercut the competition by changing the shape of the bottle.
• D)Increase market share by reducing the amount provided in each bottle.

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Definitions:

Lean Enterprise Management

An approach focusing on reducing waste within manufacturing systems while simultaneously maximizing productivity and creating value for the customer.

Theory Of Constraints

A management philosophy focusing on identifying and managing bottlenecks that limit the performance of a system.

Supply Chain

A network of organizations, people, activities, information, and resources involved in moving a product or service from supplier to customer.

Procurement

The process of finding, acquiring, and buying goods, services, or works from an external source, often via tendering or competitive bidding processes.