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What Is a Brand? What Is a Brand Name? What

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What is a brand? What is a brand name? What is meant by brand equity?


Definitions:

Demand Curve

A graph showing the relationship between the price of a good and the quantity of that good that consumers are willing and able to purchase at various prices.

Price Elasticity

A gauge for the reaction of demand for a product to variations in its cost.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a given price.

Price Elasticity

An indicator of the sensitivity in the quantity of a good demanded when its price fluctuates.

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