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What Is Utility? What Are the Major Types of Utility

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Essay

What is utility? What are the major types of utility? Give an example of how marketing intermediaries can provide each type of utility.


Definitions:

Fictional Finalism

A principle in Adlerian psychology proposing that an individual is motivated more by his or her expectations of the future than by past experiences.

Dominant Type

In personality theory, this refers to the primary or most influential trait or pattern within an individual's personality.

Avoiding Type

A personality style characterized by a tendency to avoid confrontation, risk, and stress.

Basic Style of Life

An Alfred Adler concept referring to an individual’s unique way of achieving personal goals and coping with the challenges of life.

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