Marketing Intermediaries Have Survived Because They Have Been Able to Perform

question 190

True/False

Marketing intermediaries have survived because they have been able to perform marketing functions more efficiently and effectively than a manufacturer or consumer could perform these functions.

---

Definitions:

Competent

Having the necessary ability, knowledge, or skill to do something successfully or efficiently.

Open-book Management

A management approach where businesses share financial and other performance data with all employees to involve them more in the decision-making process.

Company's Business Goals

Specific objectives that a company aims to achieve, ranging from financial performance, market expansion, to innovation and customer satisfaction.

Share Power

The practice of distributing authority and decision-making capabilities among multiple people or groups, often to foster collaboration, engagement, and accountability.