An Effective Channel of Distribution Does More Than Simply Ensure

question 66

True/False

An effective channel of distribution does more than simply ensure that goods are transported efficiently from producer to buyer.

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Definitions:

Antecedent State

Refers to the psychological and physiological conditions of consumers that influence their behavior before encountering a marketing stimulus.

External Search

The process consumers undergo seeking information from sources outside themselves, such as reviews or expert opinions, before making a purchase decision.

Problem Recognition

The initial stage in the buying process where a consumer identifies a need or problem that requires a solution.

Internal Search

The process by which individuals recall information from their memory to make a decision, often used in the context of consumer decision-making.