The Last Step in Creating a Promotional Campaign Is to Evaluate

question 37

True/False

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

---

Definitions:

KABC-II

The Kaufman Assessment Battery for Children, Second Edition (KABC-II) is a comprehensive cognitive assessment tool for children that evaluates processing and cognitive abilities.

Wechsler Scales

A set of standardized tests designed to measure intelligence and cognitive ability in children and adults.

Cattell-Horn-Carroll Model

A comprehensive framework of human cognitive abilities that combines the theories of Raymond Cattell, John Horn, and John Carroll, identifying broad and narrow abilities.

Fluid Intelligence

The capacity to reason quickly and think abstractly, enabling problem-solving and the ability to learn new information.