The First Step in the Selling Process Involves Prospecting for Potential

question 66

True/False

The first step in the selling process involves prospecting for potential customers and choosing those most likely to buy.

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Definitions:

Financial Perspective

A viewpoint focusing on how well a company is performing financially, often measured through financial metrics and goals.

Satisfying Customers

The process of meeting and exceeding customer expectations to foster loyalty and repeat business.

Financial Measures

Quantitative indicators used to assess the financial health, performance, and viability of a business or investment.

Balanced Scorecard Performance Perspectives

A strategic planning and management system that organizations use to communicate what they are trying to accomplish, align day-to-day work with strategy, prioritize projects, products, and services, and measure and monitor progress towards strategic targets.