The First Step in the Public Relations Process Is to Ensure

question 60

True/False

The first step in the public relations process is to ensure that everyone in the organization understands the firm's position on key issues. With this information widely available, efforts can be made to persuade the public of the firm's virtues.

---

Definitions:

Intermittent Reinforcement

A conditioning schedule where rewards or punishments (reinforcers) are given out irregularly, which can lead to more resistant behaviors.

Delayed Reinforcement

A reinforcement that is not immediately presented after the desired behavior, which can sometimes reduce its effectiveness.

Shaping

A technique in training where closer and closer matches to the aimed behavior receive reinforcement.

Extinction

Within the realm of psychology, this refers to the slow diminishment and ultimate vanishing of a learned reaction when the previously associated stimulus is no longer linked with the natural stimulus.