The Popularity of the Internet Enables Companies to Decrease Their

question 88

True/False

The popularity of the Internet enables companies to decrease their emphasis on traditional promotional tools such as TV advertising.

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Definitions:

Statistics

The science of collecting, analyzing, interpreting, and presenting data.

Data Collection

The process of gathering and measuring information on variables of interest in a systematic fashion.

Random Assignment

A method used in experiments to assign subjects randomly to either the treatment or control group to eliminate bias.

Independent Variable

The factor in an experiment that is deliberately changed or manipulated to observe its effect on a dependent variable.