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In evaluating the best advertising medium to reach a specific target market the clear choice is
Expected Dividend
The projected payment to shareholders, usually expressed as an annual amount.
Required Rate
The least yearly percentage yield that appeals to people or businesses to channel funds into a certain security or project.
Dividend Growth
The annual rate at which a company's dividend payments to shareholders increase.
Dividend Growth Rate
The annual growth percentage rate of dividends paid to shareholders by a company.
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