Carolina Insurance Wants to Create a More Interactive Approach to Advertising

question 39

Multiple Choice

Carolina Insurance wants to create a more interactive approach to advertising in order to build strong relationships with their customers. Which of the following represents the preferred advertising medium to achieve their goal?

• A) The Internet
• B) Radio
• C) Newspapers
• D) Trade shows

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Definitions:

Opportunity Cost

The loss of potential gain from other alternatives when one alternative is chosen, representing the cost of sacrificing the next best choice.

Oranges

A citrus fruit rich in vitamin C, grown in warm climates, and consumed either fresh or in juice form.

Peaches

Edible juicy fruits with fuzzy skins and a sweet taste, often grown in temperate regions.

Absolute Advantage

The skill of a person, business, or nation to generate a product or offer a service more affordably per unit than any other competitor.