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The McGowan Group wants to know the value of its owners' equity. It will total its assets and subtract its liabilities.
Psychographics
Psychological characteristics of an audience, including personality, attitudes, and lifestyle.
Demographics
Quantifiable characteristics of a population, including age, gender, occupation, income, and education.
Affiliation
A connection or association with a group, organization, or institution, often indicating a formal relationship.
Self-actualization
A concept in psychology representing the realization or fulfillment of one's talents and potentialities, considered as a drive or need present in everyone.
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