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Marshall McBride Inherited $10,000 from His Great Aunt Martha

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Marshall McBride inherited $10,000 from his Great Aunt Martha. He invested $5,000 in a new, risky start-up venture, 10th Generation, Inc., and the other $5,000 in Major Chemicals, Inc., a well-known chemical company that's been around for years. Today, his financial planner called to inform him that the Return on equity on 10th Generation = 6.28%; and, Return on equity on Major Chemicals = 10.50%. Which of the following facts is important information for Marshall McBride?


Definitions:

Basic Structure

The fundamental framework or underlying system that forms the basis of something.

Raymond Cattell

was a psychologist known for his pioneering work in personality theory, including the development of trait theory.

Source Traits

Fundamental dimensions of personality identified through factor analysis that underlie and give rise to surface traits.

Cardinal

Principal or most important; in psychology, it may refer to cardinal traits that dominate an individual's personality.

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