Keith Will Graduate from Southern State University This Year

question 53

Multiple Choice

Keith will graduate from Southern State University this year. He has accumulated $18,000 in student loans during his four years at college. An accountant would classify the loans as:

• A) assets.
• B) liabilities.
• C) owners' equity.
• D) intangibles.

---

Definitions:

New Markets

Refers to newly identified or created market segments or geographical areas where a company can promote and sell its products or services.

Expansion

The process of increasing the size, volume, number, or scope of a business or its activities.

Brand Extension Strategy

A marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.

High Brand Equity

The value a brand adds to a product or service, reflected in consumer recognition, loyalty, and willingness to pay a premium.