The Three Types of Buying Situations

question 68

Multiple Choice

The three types of buying situations

• A) create confusion among B2B sellers.
• B) suggest that B2B sellers should develop one marketing mix to use for all situations.
• C) require business sellers to be consistent in their marketing mixes.
• D) are theoretical and have little relation to what happens in the real world.
• E) call for different marketing and selling strategies.

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Definitions:

External Environment

All outside factors and influences that impact the operation and performance of an entity, including social, technological, economic, environmental, and political factors.

Physical Stimuli

External factors or changes in the environment that can produce a physical response in an organism.

Psychological Laboratory

A controlled environment where experiments are conducted to study various aspects of human behavior and mental processes.

Wilhelm Wundt

A German physician, physiologist, philosopher, and professor, known as one of the founders of modern psychology.