The Three Types of Buying Situations

question 68

Multiple Choice

The three types of buying situations

• A) create confusion among B2B sellers.
• B) suggest that B2B sellers should develop one marketing mix to use for all situations.
• C) require business sellers to be consistent in their marketing mixes.
• D) are theoretical and have little relation to what happens in the real world.
• E) call for different marketing and selling strategies.

---

Definitions:

Hering-Helmholtz Illusion

An optical illusion related to depth perception, where a flat image appears to be three-dimensional due to specific visual cues.

Visual Illusion

A misinterpretation of a real external stimulus, where what we perceive does not correspond to the physical reality of the world around us.

Active Touching

The deliberate use of touch by individuals to explore objects and environments, enhancing sensory and perceptual experiences.

Sensory Input

The stimulation that is received by the sensory receptors, leading to sensations and perceptions, originating from the external or internal environment.