When a Business Customer Engages in a Straight Rebuy, the Member

question 134

Multiple Choice

When a business customer engages in a straight rebuy, the member of the buying center most likely to be involved in the purchase is the

• A)decider.
• B)initiator.
• C)influencer.
• D)user.
• E)buyer.

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Definitions:

Careful Planning

The process of thoughtfully considering and organizing the steps or actions needed to achieve a specific goal or outcome.

Sales Call

A communication, typically by phone or face-to-face, initiated by a salesperson with a potential or existing customer to discuss a product or service.

Successful People

Individuals who achieve desired goals, outcomes, or levels of success in their professional or personal lives.

Implement

To put a decision, plan, agreement, etc., into effect.