Marketers Fear Negative Word of Mouth Because When Consumers Are

question 80

Multiple Choice

Marketers fear negative word of mouth because when consumers are dissatisfied, they

• A)are less likely to say something than when they are satisfied.
• B)often want to complain to many people.
• C)buy more of the product to prove they were correct in their criticism.
• D)often file a lawsuit.
• E)don't buy any of the company's other products.

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Definitions:

Contract

A legally binding agreement between two or more parties, enforceable by law.

Corporate Bodies

Corporate bodies are legal entities recognized by law as capable of rights and duties, separate from the individuals who form or manage them, typically referring to businesses or organizations.

Special Legislation

Laws that are made to meet specific needs or regulate particular issues, as opposed to general legislation that applies to broader situations.

Binding Agreements

Contracts or legal agreements that are enforceable by law, where all parties must adhere to the terms stated.