Despite Its Vivid Design,the Website for Lolly's Bookstore Did Not

question 109

Multiple Choice

Despite its vivid design,the website for Lolly's Bookstore did not seem to attract customers who lingered.In fact,most website visitors left the site before they made a purchase.Which measure does the owner need to address?

• A) sentiment analysis
• B) page views
• C) bounce rates
• D) keyword analysis
• E) mobilization rates

---

Definitions:

Labour-intensive Jobs

Jobs that require a high level of human labor to produce goods or services, as opposed to automation or machinery.

Ethnocentrism

The belief in the inherent superiority of one's own ethnic group or culture, often accompanied by a tendency to view other cultures from the perspective of one's own.

Globalization Gap

What occurs when large multinational corporations and industrialized nations gain disproportionately from the benefits of globalization.

Corruption of Foreign Public Officials Act

Legislation enacted to prohibit individuals and businesses from bribing foreign government officials to obtain or retain business advantages.