Suppose That a Restaurant near Campus Wants to Use Social

question 67

Essay

Suppose that a restaurant near campus wants to use social media to get more students to visit the restaurant. The manager plans to offer a free dessert to anyone who "likes" the restaurant's Facebook page. Describe some data the restaurant should collect to measure the effectiveness of the campaign.

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Definitions:

Political

Pertaining to the governance, policies, and affairs of a state or organization, often involving power and resource distribution.

Identity Development

The process through which an individual forms a distinct sense of self and personal values over the course of life.

Intimate Relationships

Deep, close connections between individuals that involve love, affection, trust, and deep knowledge of each other.

Gender

The range of characteristics pertaining to, and differentiating between, masculinity and femininity, including social roles, behaviors, and identities beyond biological sex.