Suppose That Nike Wanted to Use Facebook to Increase Awareness

question 36

Multiple Choice

Suppose that Nike wanted to use Facebook to increase awareness of a new line of tennis shoes. Which of the following methods would allow Nike to specifically target Facebook users who have mentioned tennis in their profiles?

• A) Uploading a coupon to the Nike fan page
• B) Encouraging Facebook users to like the Nike page so their friends will see this action
• C) Placing a Facebook ad
• D) Creating a Facebook tab allowing users to view the tennis clothing within Facebook
• E) Placing a Facebook link on the Nike corporate website

Understand the sources and effects of naturally occurring psychoactive substances.

Identify strategies for managing and overcoming insomnia.

Recognize the characteristics and consequences of using dissociative anesthetics.

Understand the concept of consciousness and its implications on human capabilities.

---

Definitions:

Diversifiable Risk

The portion of an investment's risk that can be reduced or eliminated through the practice of diversifying one's investment portfolio across various assets.

Systematic Risk

The inherent risk affecting the overall market or a particular sector, which cannot be eliminated through diversification.

Market Risk

The risk of losses in investments due to factors that affect the entire market or asset class, such as economic changes or political events.

Firm-specific Risk

The type of risk that affects a particular company or industry, also known as unsystematic risk.