Twitter Can Help to Build a Brand's Image by Educating

question 13

Multiple Choice

Twitter can help to build a brand's image by educating and engaging consumers. However, one central issue for companies using Twitter is

• A) limiting the number of tweets per day.
• B) remuneration for posters.
• C) timely management of Twitter accounts.
• D) eliminating negative posts.
• E) confusion with similar products.

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Definitions:

Placebo Pill Arousal

An increase in physiological or psychological arousal from taking a placebo, a pill with no active ingredients, due to the power of expectation.

Insomnia

A sleep disorder characterized by difficulty falling asleep, staying asleep, or both, leading to inadequate rest.

Self-perception Theory

A theory suggesting individuals understand their own attitudes and emotions by observing their own behavior and the context in which it occurs, rather than having direct insight into their internal states.

Self-awareness Theory

The concept that individuals gain insight into themselves by observing their own actions and the reactions of others, leading to a deeper understanding of their own behavior.