When a Company That Uses Social Media Runs a Contest

question 26

Multiple Choice

When a company that uses social media runs a contest online,it will measure its effectiveness in a variety of ways.One such measure is the conversion rate.The conversion rate for the contest promotion would be

• A) the number of people who entered the contest.
• B) the number of people who entered the contest plus the number of people who visited the page describing the contest.
• C) the number of people who visited the page describing the contest.
• D) the percentage of visitors to the page describing the contest who entered the contest.
• E) the percentage of fans of the company's page who learned about the contest.

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Definitions:

Social Relations

encompasses the interactions and relationships among individuals within a society, influenced by various socio-economic and cultural factors.

Hollywood

The hub of the American film industry, known for its significant influence on global cinema and entertainment.

Wealth

The abundance of valuable resources or material possessions, or the control of such assets.

Income

The financial return or earnings from work, investments, or any other sources, usually measured over a specific period.