Vance Wants His Company to Consider Using Vonage for VOIP

question 83

Essay

Vance wants his company to consider using Vonage for VOIP telephone calls instead of its existing telephone provider.He approaches his supervisor,the Telecomm manager,and suggests this change.In the buying center concept,what role does Vance play?

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Definitions:

Knowledge

The understanding, awareness, or familiarity gained through education or experience.

First-Hand Knowledge

refers to information or knowledge gained through direct experience or observation, as opposed to being told by someone else.

Communicated

The process of conveying or exchanging information, ideas, or messages through speech, writing, or other mediums.

Offeror

The party in a contract negotiation that proposes the terms of the agreement to the offeree, initiating the offer-and-acceptance process of forming a contract.