In February,when Paula,the Manager of a Landscaping Company,is Looking at the Upcoming

question 142

Multiple Choice

In February,when Paula,the manager of a landscaping company,is looking at the upcoming need for more workers to handle the increased customers in spring and summer,she is involved with ____.

• A)planning
• B)organizing
• C)managing
• D)leading
• E)controlling

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Definitions:

Market Research

The process of gathering, analyzing, and interpreting information about a market, including information about potential customers, competitors, and the industry as a whole.

Five-Step Process

A structured approach typically used in problem-solving or project management, involving distinct phases like definition, analysis, strategy, implementation, and review.

Market Segmentation Strategies

Market segmentation strategies involve dividing a broad target market into subsets of consumers, businesses, or countries that have, or are perceived to have, common needs, interests, and priorities, and then designing and implementing strategies to target them.

Proactive

Taking initiative by acting in advance of future situations rather than just reacting, thereby controlling circumstances by causing things to happen.