In the Context of Web Marketing, a Cookie Is

question 17

Multiple Choice

In the context of Web marketing, a cookie is:

• A)the information that users save on the hard drive for later use.
• B)the information a Web site stores on a user's hard drive.
• C)a list of sites visited by a user in a day or the last few days.
• D)a list of sites that users bookmark on a browser for reference.

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Definitions:

Promotion-To-Sales Ratio

A metric in marketing that compares the cost of marketing and promotion efforts to the resulting sales volume.

Promotional Efforts

Marketing activities aimed at increasing awareness, interest, and sales of a product or service through various strategies and channels.

Objective and Task Budgeting

A method of budget setting where a company first defines its objectives and then estimates the cost of all tasks needed to achieve these objectives.

Promotion Objectives

Refers to the goals a company aims to achieve through its promotional activities, such as increasing brand awareness or sales.