Which of the Following Is Not True of the Dual-Process

question 12

Multiple Choice

Which of the following is not true of the dual-process theory?

• A)Different processes are assumed to underlie increases and decreases in responsiveness to stimulation.
• B)The habituation and sensitization processes are mutually exclusive.
• C)The habituation effect is not a direct reflection of the habituation process.
• D)The sensitization effect is not a direct reflection of the sensitization process.

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Definitions:

Purchase Behavior

The decision-making process and actions of consumers regarding the buying of products or services.

Latin America

A region that includes countries in the Americas where Romance languages are spoken, primarily Spanish and Portuguese.

Europe

A continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere, known for its varied geography, rich history, and cultural diversity.

Global Consumers

Consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.