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X-market uses a red light commonly found at traffic intersections to indicate a sale price.Y-market uses a blue light rarely seen by its customers to indicate a sale price.The customers at Y-market learn to run to the sale item much sooner than those at X-market.This is an example of
Efficacy
The ability to produce a desired or intended result, often used in the context of medications or treatments.
Side Effects
Unintended and typically undesirable reactions or responses to a medication or treatment.
Human Genome Project
An international scientific research project with the goal of determining the sequence of nucleotide base pairs that make up human DNA, and of identifying and mapping all of the genes of the human genome.
Map
A visual representation of an area, detailing geographical features, roads, and borders, used for navigation and location identification.
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