A Negative Contingency Between a Response and an Aversive Stimulus

question 52

Multiple Choice

A negative contingency between a response and an aversive stimulus is also known as

• A)positive reinforcement.
• B)negative reinforcement.
• C)punishment.
• D)omission training.

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Definitions:

Co-branding

A marketing strategy that involves a partnership between two or more brands to create a product or service that leverages the strength of each brand's identity.

Single Product

A focus or strategy based on offering one product or a very limited range of products to customers.

Equity

The value of an ownership interest in a company, represented by the portion of the company's assets remaining after liabilities have been subtracted.

Cannibalization

A decrease in the sales, revenue, or market share of an existing product due to the launch of a new product by the same manufacturer.