The Difference Between (Positive) Punishment and Negative Reinforcement Is That

question 43

Multiple Choice

The difference between (positive) punishment and negative reinforcement is that

• A)punishment increases the target response, while negative reinforcement decreases the target response.
• B)punishment decreases the target response, while negative reinforcement increases the target response.
• C)in punishment, the target response terminates the aversive stimulus.
• D)in negative reinforcement, the response increases the likelihood of the aversive stimulus.

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Definitions:

Flighting Schedule

A media buying strategy in advertising that alternates between periods of advertising activity and periods of no advertising, to optimize reach and frequency against a target audience.

Promotion

Activities designed to increase the visibility, sales, or acceptance of a product or service.

Creative Work

Original content or ideas produced through imaginative skill, which can be in the form of art, literature, music, etc.