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In the Context of Customer Relationship Management (CRM)applications, Describe ECRM

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In the context of customer relationship management (CRM)applications, describe eCRM.


Definitions:

Continuous Measurement

A method of data collection that records the variability and full range of quantitative data points across a continuum.

Product Performance

An evaluation of how well a product meets specified criteria, fulfills its intended purpose, and satisfies customer expectations.

Control Limits

Statistical boundaries in process control that indicate the acceptable range of variation for a process to be considered in control.

R-chart

A type of control chart used in statistical quality control to monitor the range of variability within a sample.

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