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Marketing Campaigns
Structured and strategic efforts to promote a specific company goal, such as increasing brand awareness or boosting sales, through various channels and methods.
Time Series
A sequence of data points collected or recorded at successive time intervals, analyzed to understand underlying trends, patterns, or to forecast future values.
Trend
A pattern or direction of change in data over time, indicating movement in a particular direction or manner.
Smoothing Constant
A parameter used in exponential smoothing models that controls the rate at which the influence of older observations declines.
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