Find the Indicated Term Using the Given Information

question 170

Multiple Choice

Find the indicated term using the given information.
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Definitions:

Functional Benefits

The practical or utilitarian advantages that a product or service offers to customers, typically related to its use or functionality.

Personality Approach

A method that emphasizes understanding individuals through their traits and behaviors.

Experiential Approach

A method focusing on creating experiences for consumers, emphasizing the importance of sensory, emotional, cognitive, and relational values beyond the functional value of a product or service.