SCENARIO 1-3 The Manager of the Customer Service Division of a Major

question 187

Multiple Choice

SCENARIO 1-3
The manager of the customer service division of a major consumer electronics company is interested in determining whether the customers who have purchased a Blu-ray player made by the company over the past 12 months are satisfied with their products.
-Referring to Scenario 1-3,which of the following questions in the survey will NOT likely induce a measurement error?

• A)How many times have you illegally copied copyrighted sporting events?
• B)What is your exact annual income?
• C)How many times have you brought the Blu-ray player back for service?
• D)How many times have you failed to set the time on the Blu-ray player?

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Definitions:

Interpretation Stage

The phase in a process where data, results, or situations are analyzed and understood, often influencing future decisions or actions.

Stereotypes

Oversimplified, generalized beliefs about a particular group of people or type of person that often do not reflect reality.

Contrast Effect

Occurs when the meaning of something that takes place is based on a contrast with another recent event or situation.

Compared

The act of evaluating two or more items, ideas, or individuals to identify similarities, differences, or relative merits.