Retailers Are Always Interested in Determining Why a Customer Selected

question 23

Multiple Choice

Retailers are always interested in determining why a customer selected their store to make a purchase.A sporting goods retailer conducted a customer survey to determine why its customers shopped at the store.The results are shown in the bar chart below.What proportion of the customers responded that they shopped at the store because of the merchandise or the convenience?

• A)35%
• B)50%
• C)65%
• D)85%

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Definitions:

Objectivity

Objectivity refers to the judgment based on observable phenomena and uninfluenced by emotions or personal prejudices.

Neuroticism

A trait characterized by emotional instability, anxiety, moodiness, worry, and sadness.

Narcissism

A personality trait that includes a very positive, grandiose view of the self.

Dark Triad

A concept in psychology referring to the personality traits of narcissism, Machiavellianism, and psychopathy.